Kaeley Mull Photography

Sometimes, it's hard to know how to buy a service. 

If you've never had a picture custom framed or a photo shoot done, sitting down with a professional can be a strange experience. Graphic designers appear as this odd amalgamation of artist, marketer and IT professional, and nobody tells you how to buy a logo. 

Kaeley confessed to me that she hadn't worked with a designer before--but if she hadn't said so, I wouldn't have guessed. Kaeley is an excellent photographer with a great eye for style, and that intuition extended into her vision for her logo. She brought me some design swipes (examples of other people's work) that she'd liked, mentioned a general feeling she was going for (light and airy) and a couple of colors. 

I couldn't have asked for a better place to start! 

I took another look at her work and the choices she'd already made for the look and feel of her website. Everything came together so easily, I love clients like her! 

The first set of logos ran the gamut of styles that I imagine meeting her needs. 

Kaeley got back to me quickly, she liked the direction and she had a new idea for the graphic elements: cameras and scrollwork. 

The final result is fun, professional and I think it's an excellent reflection of her style.